Jaume Rovira

Jaume Rovira is a senior executive in travel technology and hospitality with more than 20 years of leadership experience across Operational Excellence, Financial and strategic Performance, Profit increase, Losses’ reduction and Revenue Management. As a founder and partner of Enhance Travel Tech, he brings a proven track record of transforming complex global operations, elevating supplier ecosystems, and driving sustainable growth for travel companies and airlines.

Throughout his career, Jaume has led high impact teams and large scale operational programs at HBX Group, where he directed Supplier Services & Quality Control and previously headed Performance & Analysis, Business Development, and Financial Analysis. His expertise spans end to end supplier lifecycle management, commercial optimization, data driven decision making and the design of scalable processes that improve efficiency, profitability, and customer experience.

With a background in business management, tourism and geography, Jaume combines analytical rigor with a deep understanding of the travel and hospitality ecosystem. He is recognized for his ability to align strategy with execution, build strong partnerships and lead organizations through change with clarity, structure and measurable results.

Today, as co founder of the consultancy, Jaume focuses on helping companies strengthen their operational foundations, unlock performance potential, and accelerate growth through smarter supplier management, quality frameworks, and strategic transformation.